What you need to know about hospitals nationwide promoting free hernia screenings

The ad pictured above was for a Chicago-area hospital.  But such marketing is popping up all over the U.S.  It’s happening not just in paid-for ads and marketing, but also in supposedly independently vetted journalism. Here are just a few of many examples you can find online. In Amarillo, Texas, a TV news anchor presented… Read More »

Perspectives on Working with Healthcare Systems for Digital Start Up Companies | Part 1

Brian Van Winkle Shahid Shah By SHAHID SHAH, MSc and BRIAN VAN WINKLE, MBA Start-ups are an increasingly important “node” within the healthcare ecosystem.  They are challenging status quo concepts that have long been ingrained in the healthcare system, like questioning the value of traditional EMR systems, or shifting the power of information to patients,… Read More »